Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix.
The problem is that customers have less time due to the current state of information overflow. In addition, the fast paced world of social media has forced us to learn to digest information faster and sometimes even at a glance. This visual consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading.
The future of marketing is found in photos, videos, infographics and other engaging content that captivates a viewer. For more, check out this infographic and learn how you too can build your marketing campaign with visual content...
Rebel Dekadance 's insight:
Visual is Key! I learned this a few years ago during an awesome class on professional presentation and Design - and it is something brands are still not understanding today - and to go on a side note for a second, what makes me so AGGREVATED is when brands share memes and horribly, butchering the meme and using them improperly - which creates such a backlash and mockery)
But I digress...To engage a consumer, a fan, a human - a very emotional being - it is essential to actually appeal to thier emotions and senses. Great visual content will definitely stick with your followers - however becareful, horrible and distasteful visual content has the same impact, but obviously in the complete opposite way you hoped it would.